HYPEBEAST

What does HYPEBEAST means?

HYPEBEAST is a digital media and commerce company based in Hong Kong, founded as a blog of the sneakers culture by Kevin Ma in 2005. However, now, HYPEBEAST is like a concept, to understand this, first we have to understand that HYPEBEAST is a compaund word, formed by Hype and Beast  which means Bestia del Hype, Hype is the feeling of wanting something wich will cause you happiness. Nowdays we call someone HYPEBEAST, if he understand the culture of something and if he has many possessions wich represent the level of Hype.

HYPEBEAST WEB

In this website we will be able to keep informed about the culture of lifestyle with many sections like, Fashion, Footwear, Cars, Food, Sports, Music, Technology...

HYPEBEAST WEB

Fashion

In the present, this section is the main part of the website, and it talks about what is going on and what is trending in the Fashion world, wich brands are at the top at the moment, like Off White,
Gucci, Supreme, Bape, Palace, Adidas, Nike...

Footwear

Sneaker culture has been very influencial since Jordan brand was created.

At the beging the sneakers were only to do sport, like running, basketball... But with the years the sneakers became something more, something collectable.

Every single sneaker is different and each one of them has a special meaning for each person.

And this, is what we call the sneaker culture, led by the sneakerheads.

Music

For those who don´t know, this magazine talks only about hip hop music and his genders, like trap, rap... it keeps you informed about possible collabs between some rappers, like Lil Uzi Vert, Travis Scott, Kendrick Lamar, Kanye West... and also about possible album release dates.

Technology

Finally, in this website you will be able to find out the latest news about technological advances. And, also about the news inside technological brands, like Apple, Microsft, Google...

I hope you enjoyed my topic and if you want to watch some videos abouT HYPEBEAST, here is their You Tube channel.